How To:: How to Drive More Traffic to Your Blog on Weekends
Many B-to-B bloggers have a problem: Most of their readership disappears on the weekends. Who wants to read industry news and analysis when they could be skiing, golfing or going to the beach? One blogger bucked that trend with a content strategy that reflects the spirit of the weekend, and traffic is up 400%. Leads for the company have increased, and they’ve solidified their position as a thought leader.