Crazy Guide to the Internet

By Anne Holland, Content DirectorI’m not going to name brand names, but you guys should know who you are. You are Western brands being marketed overseas. And you ought to be auditing your media buys far more carefully.In Nepal, a country where black hair is so universal as to make any other color seem freakish, I saw repeated shampoo commercials from Western brands prominently featuring blondes. After a few weeks there, even I was staring at the screen with the natives thinking, “Wow, that’s a weird hair color,” instead of, “What great shampoo that must be.”Then, this month on my way back to the States for Sherpa’s Email Summit on Feb 24-26 in Miami, I stopped off in Croatia for…