Article:: Enter to Win: ‘It’s Not About the Coffee: Leadership Principles from a Life at Starbucks’
In ‘It’s Not About the Coffee,’ former Starbucks’ President Howard Behar explains that the company’s success is not rooted in coffee. It’s really all about the people. Each chapter focuses on one of the 10 principles that Behar used as a guide. Behar’s advice is not limited to the business world; anyone can emulate his success at Starbucks by following these tips. He presents them in an honest and straightforward manner to create a readable account of what really matters - regarding customers and employees as human beings. Among Behar’s 10 principles: Know Who You Are; Know Why You’re Here; Build Trust; Listen for the Truth; and Dare to Dream. He also embraces change even if all is going well….