Article:: CATM’s Mark Awards
Every Friday we update upcoming advertising, marketing and PR awards you can nominate yourself for, plus any open speaking gigs we hear about. Quick, free and fun:
Archive for February 14, 2008
How To:: How to Pitch Marketing Bloggers: 25 Dos & Don’ts
Pitching bloggers isn’t easy — especially if they’re considered among the best in their business. Their in-boxes can bulge with emails. To have any chance of grabbing their attention, you should know many dos and don’ts of pitching them. And the pitch should start well before you write.
Shelter from the Storm
Some mortgage and real estate pros who’ve lost their jobs now help homeowners hold on to their property
Bridging Engineering’s Minority Gap
Encouraging more women, African Americans, Latinos, and people with disabilities to pursue math and science makes good business sense
Software You Shouldn’t Ever Notice
Humanized co-founder Aza Raskin is carrying on the design legacy of his father, a Macintosh pioneer
Capgemini: ‘Building a Global Powerhouse’
After beating earnings expectations for 2007, CEO Paul Hermelin talks to BusinessWeek about his expansive plans for the IT consulting firm
Come On In: The Water’s Always Fine
Hotels are racing to build indoor water parks, which offer family fun whatever the weather
Many Prostate Cancers Will Not Need Treatment
Major study finds most older men will die of other causes
Google Search Results Page Will Display Video Ads Soon
Google introduced video ads in YouTube a couple of months ago. Its implementation in the YouTube community has been pretty quite since it was launched. Google might have been successful with its video ads program in YouTube that it decided to extend it to its bread and butter program, search results pages. Or another way of looking at could be that the YouTube implementation was not so successful at all that Google decided to explore other avenues.
Anyway, as the New York Times report, the Google video ads that will soon be implemented on Google search results (Thursday as the report says), would be unobtrusive and unnoticeable at all. Sponsored ads in search results page with accompanying video ads will display a small button with a plus sign. This is similar to how Google SERPs displays additional information about search results. Once a user clicks on this small button, a small player will pop out and starts playing the ads. (more…)
Talking Your Way In
In a new approach, B-schools dispense with the essay—and the painful wait—and give fast answers in one-day admissions programs