Crazy Guide to the Internet

Libraries and other institutions continue to add online content databases to their collections. So, opportunity calls for publishers to digitize even more specialty content for these customers. See how one reference book publisher repurposed content by digitizing thousands of print titles for its paid content site and pushed usage through complimentary downloads. Conversions were strong enough to lift book revenue 15% in 2007.

Modera prepares to add more enhancements to Marko Asmer website after his official BMW Sauber F1 Team test driver selection

Tallinn, Estonia —- Modera (http://www.modera.net), the content management system (CMS) and software specialists are to make enhancements to racing car driver Marko Asmer’s…

Online investments benefit electronics designers and maintenance engineers

LONDON, UK – 14th February, 2008 – As part of its e-commerce strategy delivery, RS Components announced the launch of its new website with an upgraded search and navigation engine powered by Endeca Technologies, Inc., an information…

More than 30 Companies attend industry showcase of leading eCommerce suppliers

(London, United Kingdom – February 14, 2008) Truition Inc., the leading provider of On Demand eCommerce technology, was among the eCommerce industry leaders invited to speak at the E-consultancy Supplier Showcase which…

In the words of one consultant: “Business would have a seat at the table, but business wouldn’t be able to buy all the chairs”

Posted by Daniel Rubin, Google AdWords Communications team

It’s well known that online advertising is becoming increasingly important to the marketing mix. Now we’re giving 21,000 students the chance to experiment and gain hands on experience of this medium — and to empower small local businesses to harness the power of the web to attract more customers. In a vast global academic competition, business students from 466 universities in 61 countries will participate in the Google Online Marketing Challenge.

The competition offers student groups $200 vouchers to spend on Google AdWords™ advertising so that they can work with a local business they choose to devise effective online marketing campaigns. The teams will outline a strategy, run the campaign, assess their results, and recommend ideas to further develop the businesses’ online marketing.

Students will have three weeks to mastermind their strategy, and will pit their marketing minds against thousands of others worldwide. During this period, the various teams will submit two competition reports: one before they begin the Challenge, and one after the campaign has ended. An international panel of professors will judge the entries, and will choose winners based on the success of the campaigns and the quality of the reports.

We’ll post an update once the winners are announced in July. Read more about the Challenge.

Posted by Marissa Mayer, Vice President of Search Products & User Experience, and Dennis Hwang, Webmaster Manager and Chief Google Doodler

Today, we’re excited to announce the Doodle 4 Google competition.

Every once in awhile, we redesign the logo (a.k.a. Google Doodle) on our homepage to commemorate special birthdays and events. Dennis Hwang draws these Google Doodles (check out this cool time-lapse video of Dennis creating the latest one):

However, with the Doodle 4 Google competition, we’re making an exception…

Doodle 4 Google gives U.S. students in grades K-12 the opportunity to design a doodle for the Google homepage. Students will be asked to draw a doodle that best represents the theme “What if…?” We ask ourselves this question every day when we build our products, so we thought we would ask the same of the future doodlers.

A panel of expert judges and Googlers will select 40 regional winners, who will be invited to the Googleplex in Mountain View, California, in May. Four national finalists will be announced as the result of a public vote. From there, Dennis will select one lucky student whose doodle will be on the Google homepage for a day in the U.S. This winner will also receive a $10,000 college scholarship and a technology grant for his or her school.

Check out www.google.com/doodle4google for more details. All you need to do to get started is to have a teacher or principal register your school. Registration closes on 3/28/08, and entries must be postmarked by 4/12/08.

So gather those art supplies. All it takes to enter is a drawing on paper using your favorite medium (crayons, markers, colored pencils, whatever!) — and encourage your kids to enrich us all with their imaginative vision. We look forward to seeing the creative doodles that are submitted!